Articles on: Key Features

Subscription Cancellation flow for customers

Here are the core features of RecurrinGO’s customizable cancellation flow:



RecurrinGO gives store owners the flexibility to edit the list of reasons that customers can choose from when canceling a subscription. This customization allows businesses to collect more targeted feedback and make informed decisions about their product offerings or services:



Add new cancellation reasons tailored to your business model or customer base. For example, if you run a meal delivery subscription service, reasons like "Dietary restrictions" or "Food preferences changed" could provide more actionable insights.
Remove irrelevant reasons that don't apply to your store or product line. This helps streamline the cancellation process, making it more relevant and concise.

To adjust it please click "Settings" and find "Cancellation Flow"







By offering a list of specific reasons for cancellation, store owners gain a clearer understanding of customer pain points, enabling them to make adjustments that could improve customer retention in the long run.

Enable or Disable the Comment Field





When enabled, this field allows customers to provide more detailed feedback about why they are canceling their subscription. This open-ended option is useful for gathering qualitative insights that predefined reasons might not capture.

Show the comment field to encourage customers to share more in-depth feedback. For example, if a customer selects "Too expensive" as a reason, their comment might elaborate with something like, "I found a similar product for a lower price." This additional detail can help businesses make strategic decisions about pricing or promotional offers.
Hide the comment field if you prefer a quicker, more streamlined cancellation process without collecting additional feedback. This can reduce friction for customers looking for a simple and fast way to cancel.

Also you can edit the message which is sent to the customers when their subscription is cancelled



To adjust it please click "Settings" and find "Notifications"




and then "Subscription cancelled"




Here you can fully edit your message that your customers will see after cancelling the subscription.




RecurrinGO’s customizable cancellation flow feature offers a powerful way for Shopify store owners to better understand why customers cancel subscriptions, improve the cancellation experience, and ultimately enhance retention. By giving you the ability to edit cancellation reasons and enable a comment field, RecurrinGO turns what could be a purely negative event—losing a subscriber—into a valuable learning opportunity that can drive long-term improvements.

For more information about the features and how to use them, visit the Shopify App Store or contact RecurrinGO support team.

Updated on: 12/11/2024

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